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Converters have a simple goal: they want to transform visitors into buyers. This is the number one way that businesses grow and expand. However, there are many companies that fail at this conversion process because it requires an understanding of customers’ needs as well as an effective marketing strategy.
Converters understand how vital getting customers to buy from your website can be for your business; therefore, they provide their services with these goals in mind. They know what kind of content and products will appeal to shoppers and which copy will make them click “add to cart.” From there, converters focus on driving traffic back to the site through email campaigns and social media posts since people who visit once may not come back without some encouragement. Thus, by
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